admin, Author at &Barr | Page 2 of 17
  1. The Rise of Flag Football

    The Brand Strategy Behind Flag Football’s Journey To The 2028 Olympics By: Jacob Weaver, Account Executive As we enter the summer of 2024, we also enter a new Olympiad. The 2024 Paris Olympic Games begin in July, but my focus is already set on the 2028 Olympics, which will be held in Los Angeles and […]

  2. The Retro Revolution

    Looking At The Trend Of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test of time and continues to captivate audiences worldwide: nostalgic marketing. Harnessing the power of cherished memories and sentimental connections, nostalgic marketing has emerged as a potent tool for brands […]

  3. The Rise of Influencer Fatigue

    A Call For Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands willing to reach their target audience through social media platforms. Nevertheless, beneath the perfect feeds and sponsored content, influencer fatigue is on the rise. Traditional ways of influencing consumers are no […]

  4. The Importance of Targeted Media Lists

    By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list is invaluable for the everyday work of a PR professional. Targeted media lists help us identify the best outlets and contacts to share an organization’s messages, allowing us to speak directly to […]

  5. A Night at the Museum

    For one night only, 600 East Washington Street was transformed into a collection of exhibitions on connection and conversation. A living tapestry of advertising where each department brought to life the core values, services, and strategic thinking of &Barr in a tangible and interactive way. While the art of marketing has mystified audiences and brands […]

  6. Sustainability in Advertising & Marketing

    By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the environment? With the current state of the global ecosystem, this impact is increasingly important. Over the past decade, companies have taken a particular interest in sustainability, and it’s become an important […]

  7. Influencer Impact

    A Shift In Public Relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication channels between brands and their audiences. As a result, the role of influencers in public relations has become critical, creating new opportunities and challenges for PR professionals. Influencers, […]