In December 2017, we sent Orlandoans #Paddlefishing4VIP experiences at Levy Restaurants’ Paddlefish seafood restaurant located in Disney Springs.

The restaurant scene in Central Florida is booming, with a new concept opening every week. While tourists and Disney fanatics are a given at Disney Springs, Levy Restaurants challenged us to find a way to better capture and keep the attention of local residents.

Our idea was to find a way to re-engage our local followers as well as connect with locals who still weren’t familiar with the brand. Since people love to interact with their favorite brands on social media, we thought a “hide-and-seek” scavenger hunt giveaway seemed like a great way to drive engagement and therefore, overall reach of a campaign, while also keeping costs at a minimum.

In order to make sure the contest catered specifically to locals, &Barr identified key neighborhoods that aligned with the client’s target market and chose recognizable places within those neighborhoods where we could hide the prizes. We decided to keep our written clues vague and rely heavily on visual elements (e.g. photos and video) so that only a true local would be able to discern where to find the VIP ticket.