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About &Barr
&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 67 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.
For media inquiries, please contact pr@andbarr.co
Media Coverage Highlights
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Orlando Business Journal names &Barr among Central Florida’s top privately held companies
&Barr was recently ranked 35th in Orlando Business Journal’s 2024 Golden 100—an annual list that honors Central Florida’s largest privately held companies. This marks our second straight year on the list and our highest spot to date. Joining us on this year’s list are our clients Rosen Hotel & Resorts and Massey Services Inc.
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AdAge's Companies on the Move
&Barr announces Space Coast Credit Union’s new advertising campaign “Watchdog,” bringing its iconic logo to life through a computer-generated brand ambassador. The agency’s full-service offerings united to develop an integrated campaign to reach current and future members.
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Meet the 2024 Most Influential Leaders
See who made the list of Central Florida executives who are making the region a better business community for all.
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Revolving Door Agency Moves: Captiv8, Hanson Dodge, Horizon Media & More
&Barr has been selected as media agency of record for Jeremiah’s Italian Ice. The agency is establishing the first-ever marketing co-op in the frozen dessert brand’s largest and longest-standing designated market area, Orlando.
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Top Advertising Agencies & Social Media Firms
&Barr ranks first in Orlando Business Journal’s annual list of Advertising Agencies & Social Media Firms in Central Florida.
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CP Interview: Pete Barr Sr. and Jr. have shaped the image of Orlando businesses for 65 years
Advertising agency &Barr has sat on the shores of Lake Eola for 65 years, and Pete Barr Sr. has been there since 1957, joining Chuck Fry and Bob Hammond to start the agency. Barr Sr. led the company until 2001, when he stepped away to run for mayor of Orlando in 2003. Pete Barr Jr. took over as president and CEO in 2001.
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In Focus: The Oldest Advertising Agency in Orlando
At 65 years and counting, the family—owned agency is also Florida’s oldest. Pete Barr Jr. didn’t always want to be an ad man. As the CEO and president of the oldest advertising agency in Orlando, that might come as a surprise.
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Press Releases
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Jeremiah’s Italian Ice selects &Barr as media agency of record for Orlando market area
&Barr announces its selection as media agency of record for Jeremiah’s Italian Ice. The agency is establishing the first-ever marketing co-op in the frozen dessert brand’s largest and longest-standing designated market area (DMA), Orlando.
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Seniors First selects &Barr as agency of record for advertising and public relations
&Barr announces it has been selected as Seniors First’s agency of record for research, creative, media and public relations services to increase awareness, understanding and engagement in support of its mission to enhance the quality of life for seniors by maintaining their independence and dignity.
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Pete Barr Jr. inducted into The Florida & Caribbean Advertising Hall of Fame
Pete Barr Jr., president and CEO of &Barr, was recently named to the American Advertising Federation (AAF) District 4’s Florida & Caribbean Advertising Hall of Fame, honoring his lifetime achievement in and contributions to the advertising industry.
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&Barr launches full-service advertising campaign “Watchdog” for Space Coast Credit Union
&Barr announces the launch of Space Coast Credit Union’s (SCCU) new advertising campaign “Watchdog” that brings its iconic logo to life through computer generated animation.
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Orlando-based &Barr wins 12 awards, including Best of Show in local ADDYS
&Barr recently won 12 ADDYS at the annual Orlando American Advertising Awards, recognizing the full-service agency’s creative excellence in advertising. This includes a Best of Show award, four Gold ADDYS and seven Silver ADDYS.
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Massey Services selects &Barr as first-ever agency of record
&Barr announces its selection as agency of record for Massey Services, one of the nation’s largest, privately owned, pest prevention and landscape care companies. &Barr was selected for its experience and expertise in providing award-winning advertising, public relations, media and analytics services.
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