Low Visibility
Low visibility can make for poor driving and marketing conditions. We found that outside of club-owned websites, visibility online for AAA Hertz discounts was low. With the ultimate goal of increasing member awareness of the Hertz AAA member discount, AAA Business Solutions Group looked to &Barr as their strategic partner to support with a full funnel media recommendation that would lift site traffic and drive bookings.
Ready-Made Marketing
To remove financial barriers to entry, &Barr and AAA Business Solution Group created a tailored proposal for clubs to promote this special offer based on their fund allotment. Subsequently, we created a turnkey integrated “campaign in a box” focused on awareness and direct response that allowed clubs to engage in digital advertising without having to utilize any of their own resources. Additionally, &Barr worked with the AAA Travel technology team to implement all relevant tracking to optimize and report performance.
The Results
During the month-long sale, the campaign drove almost 1,400 bookings, which was an increase of 376% YOY.
4.4M+
Impressions
376%
YOY Increase in Bookings
1,358
Hertz Bookings