To pitch influencers without a “paid” campaign offering, &Barr developed an influencer experience that provided the influencer with an opportunity to capture and post engaging content to their followers while sharing the Badcock brand, its unique way of treating customers like family, and the many products it offers in its stores and online. With these goals in mind, &Barr focused on influencers who lived in areas with Badcock store locations and, specifically, in Badcock’s top-tier markets, including Atlanta. Atlanta-based influencer, Leteshia Weaver(@mamaonawhim), was invited to her local Badcock Home Furniture &more for an in-store shopping experience. In exchange for Badcock store credit, Leteshia shared her experience in real-time through her Instagram stories. Showcasing different furniture pieces and accessories that caught her eye, Leteshia leveraged Shopping Tags to help drive traffic to Badcock’s website with direct links. Leteshia also shared an in-feed post highlighting her shopping experience, a reel showcasing her new patio set in her home, and an in-feed post sharing the final look.