When two bold brands set their sights on the NFL, they looked for meaningful, high-visibility partnerships that aligned with their brand DNA. What followed were two journeys with a shared through line: strategic stewardship, end-to-end creative, and the kind of collaboration aimed for success.
Listening First. Then, Leading Forward.
For Space Coast Credit Union (SCCU), the goal was to build brand affinity in one of Florida’s most competitive markets. We evaluated several local partnership options, but none matched the reach and brand strength of the Miami Dolphins. The alignment made perfect sense with SCCU’s footprint overlapping with the Dolphins’ fan base across South Florida. To ensure cultural relevance, the campaign included Spanish-language media and activations tailored for multicultural audiences. The fit and opportunity were undeniable.
For Massey Services, the Tampa Bay Buccaneers was a team that shared similar values around performance, resilience, and community that created an opportunity for a more targeted, more powerful platform to tell the Massey story.
In both cases, &Barr wasn’t just watching from the sidelines. We were in the huddle, staying close to the work, leading creative, managing logistics, protecting brand equity, and making an impact where it mattered most.
Strategy Built for Sundays
Our job didn’t stop at strategy. It started there. From that foundation, we turned vision into velocity, building every asset, and ensuring every brand showed up exactly how it should. For SCCU, we brought the Dolphins partnership to life through bilingual banner ads and newsletters, culturally attuned social content, and broadcast placements like the 5th Quarter program and Coaches Show. We extended their reach with ribbon board signage, high-impact plaza activations, and a full suite of co-branded billboards, rail, and transit ads across South Florida.
For Massey Services, we activated their new NFL partnership with a creative approach that was bold, seamless, and locally resonant. Every touchpoint reinforced Massey’s role as the Exclusive Pest Prevention Partner of the Tampa Bay Buccaneers, from custom logo lockups and co-branded digital ads to LED stadium signage and game-day radio.
&Barr focused on the creative development, logistics, and execution. So, both brands could show up confidently, consistently, and powerfully in one of the most visible arenas in marketing.
From Sidelines to Center Stage
What made both the Miami Dolphins and the Tampa Bay Buccaneers sponsorship campaigns successful wasn’t just the media spend or the logo placements. It was trust. It was knowing that when you partner with &Barr, you’re getting a team that listens with empathy, thinks with precision, and leads with integrity.
We don’t just amplify brands. We honor them. We adapt, align, and guide every step of the way, because that’s what it takes to do this right. To show up in big moments without losing who you are.
That’s what it means to be your agency of choice.