&Barr drove awareness of the launch of a new exhibit featuring all six James Bond wax figures and leveraged local media relationships to secure extensive media coverage—including Orlando Sentinel, WKMG-CBS, Spectrum 13, and FOX 35. &Barr also secured an in-studio television opportunity with a figure on WESH-NBC, and collaborated with Spectrum 13 for an onsite look at the figures and a feature story on its website.

&Barr’s recommendation of launching on James Bond Day also led to significant pickup across all major James Bond fan websites, blogs, and social media channels. Significant national coverage also generated additional interest from international media—eventually leading to an opportunity to work with Daily Mail, the UK’s third-highest circulation daily newspaper, on a story comparing the figures to their real-life counterparts.