Massey Services
Miniature Moments
Its The Little Things
By focusing on the small details that make a big difference, Massey Services’ first-ever campaign with &Barr showed how meticulous care and trust-building set their brand apart.
It’s the little things that matter most. Like the meticulous care that Massey takes with their service and recommendations. By highlighting the importance of the tiniest details, this campaign is a feel-good fueled analogy that symbolizes not just what this brand does but why they do it. As Massey Services’ first-ever outside ad agency, they were counting on the first campaign in our partnership to create brand awareness through differentiation, trust, and reputation. They’ve built a brand around these defining characteristics in their decades of business. Now, it was our turn to build a campaign around them.
When someone invites you into their home, it’s because you’ve earned their trust. You’ve proven that you will treat their space with the same respect and care as you do your own. Our team set out to illustrate the standard of expertise and consideration that comes with the preventive protection that Massey Services provides while caring for your health, home, and family.
As time was of the essence, the entire campaign was concepted and filmed in only 6 weeks. That included 3 video spots highlighting a different service offering: Lawn, Pest, and Termite. We also created terrestrial and online radio spots, digital banners, social and search assets for a fully integrated campaign, utilizing all the expertise our agency has to offer through Account Service, Creative, Production, Offline and Online Media, Analytics, and Public Relations.
