This is where the phrase “we love that about you” helped us deliver the right message to viewers because it showed how OpenHouse Home Insurance celebrated and rewarded people for the things that make them unique. These feel-good videos helped drive brand awareness across a variety
of social channels.
When individuals made their choice on the paper fortune teller, they were rewarded with a rose (pink or red, depending on their choice). These short videos (43 in total) were shared organically across social platforms, with the 25 top performing videos then being boosted on Facebook and Instagram to bring more attention and interaction to their current social outlets.
Social posts made over the course of 4 days
Impressions
Exceeded original goal
Link clicks leading to a website visit
