CREATING THE SPA’S VISUAL VOICE
Understanding the marketing needs of its client, &Barr explored designs that would be both ownable and outright stunning. The result was the marriage of clean and elegant model images layered with botanical prints and illustrations that, together, create beautifully engaging visuals that allude to the botanicals used at The Spa. Vibrant and fresh, the new campaign fully captures The Spa’s elegance and personality, setting it apart and helping it rise above other Orlando spas.