Ruth's Chris Steak House - TasteMaker Dinners

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Ruth’s Chris Steak House

TasteMaker Dinners

How It Mattered
While Ruth’s Chris Steak House is a legendary steak house, their wine and dinner series was not experiencing the level of attendance you’d expect from a truly epic dining experience. &Barr was asked to change perception and increase reservations, and we did just that through the new Ruth’s TasteMaker Dinners brand.
Pairings Made Simple

&Barr completely rebranded the Ruth’s Chris Steak House 7-year-old wine and dinner series, beginning with a new name that spoke to its core audience: Ruth’s TasteMaker Dinners. To increase intrigue for the one-of-a-kind food and wine pairings, we created original social content. In addition, we created an interactive canvas ad inviting users to “mix and match” different pairings. The experience ended with a direct call-to-action for users to sign up for the dinner.

Promotional Pieces, Plus

For each of its six dining events, we created a highly targeted digital campaign that included promotional videos, social content utilizing original photography, website landing pages and eBlasts, as well as POS materials and custom menus.
The end result was a revived and refreshed wine and dinner series that encouraged repeat guests, not to mention endless accolades.

More than 90 earned media placements in top national outlets and local restaurant markets. The extensive rebrand also generated media coverage in nearly 20 local restaurant markets for each event, plus featured media coverage on Wine Spectator, Delish, JustLuxe and Destination luxury.