Astro, the Space Coast’s cheeky astronaut mascot, made his debut in short-form video with the help of &Barr, and he quickly became a fan favorite. But as interest in the region grew, so did the opportunity. With millions of travelers scrolling for their next adventure, we saw a chance to evolve the social presence from a single character to something even more immersive: a content strategy that captured the full spirit of the Space Coast—space launches, beach vibes, local eats, and all.
Here’s how we helped…
Evolved from character-led to experience-first
We shifted from a mascot-driven approach to storytelling that reflected the full destination. While Astro remained part of the personality mix, our focus expanded to showcase the broader Space Coast experience, highlighting everything from rocket launches and surfing to hidden gems and local eats.
Captured content built for scroll
We leaned into storytelling formats native to modern platforms, such as first-person voiceovers, trending audio, and short-form edits that put viewers in the moment with us. Everything was filmed on-location to deliver a real sense of what it feels like to experience the Space Coast for yourself.
Prioritized platform fluency
Rather than repurpose existing content, we built social-first videos from the ground up. Every post was shaped by native platform trends, visual pacing, and storytelling formats that mirrored how real creators connect with real audiences.
Kept the strategy 100% organic
No paid boosts. No influencer spends. Just real moments, thoughtfully crafted, posted with intention, and optimized for discovery. This always-on, low-lift content approach proved that big results don’t need a big budget, just a smart strategy.
A Social Feed Worth Traveling For
What began as a fun, space-forward feed is now a destination storytelling engine—one that inspires travel, sparks curiosity, and brings the Space Coast to life for the next generation of explorers.
85K
Video Views (+23.8% YoY)
3,637
Total Engagements (+70.9%)
4.3%
Engagement Rate (+38.1%)
260
new followers (+84.4%)