As part of our rebrand of Summit Broadband, we developed a new, more timeless logo that better illustrates the services Summit Broadband is proud to provide. We also introduced a more welcoming color palette, as well as a photography style that centers around the interactivity between people and the technology in their lives. In addition to the new visual changes to the Summit Broadband brand, &Barr developed a tagline system based on the brand’s personality traits. As a personalized, neighborly brand dedicated to developing smart solutions to their customer’s problems, highlighting their commitment to connecting people with technology in their tagline “made to connect” was a natural conclusion.

Brands don’t exist in a vacuum—which means that we needed to give this new brand a foundation to be heard from. In order to accomplish that, we completely redesigned all brand collateral, including a new presentation template, business card, email signature, and a completely new website. This overhaul allowed for cohesion across all communication channels, making their new brand feel complete and three-dimensional.