YMCA of Central Florida’s annual Celebration of Prayer event, which happens before the Easter weekend, gathers members of faith and encourages Y membership and community participation. However, the event had not changed in over two decades and was not making a distinct impact.
A $5 donation can make quite an impact, especially when we include hundreds of people. We decided that we needed to give a bit more than a message. So, attendees at the Celebration of Prayer were each given $5 and instructed to “make a difference” with it.
Through a hashtag and Facebook landing page we created, people were able to share their experiences, learn more about Spark a Movement and get others involved. The landing page also told the story of how the YMCA of Central Florida makes a measurable impact on our community every single day.
impressions
YoY increase in overall donations
