Industry Insights Archives | Page 6 of 12 | &Barr
  1. Is Travel Going Anywhere? Yes and No.

    2023 Travel Trends Overview By: Rebekah Essick, Group Account Director Travel is in the human DNA. It allows us to experience new things, understand others, reconnect with loved ones and so much more. With so much happening in the world, travel is more important than ever to help us feel connected to each other. The travel […]

  2. Do You Need A Digital Clean Room?

    An Intro To Digital Clean Rooms By: Lorena Bergan, Director Of Digital Ad Ops | Caryn Ferraro, Account Executive | Larissa Hopkins, Digital Media Supervisor Everyone in the digital marketing world knows what a cookie is… no, not the delicious, sugary chocolate chip kind, but the kind commonly used online to target consumers by storing data on your browser in […]

  3. Commercial Break

    Super Bowl LVII’s Top Commercials By: Morgan Lyons, Account Coordinator Super Bowl LVII lets fans see the two top-performing football teams of the season go head-to-head. Just as big a draw is the entertainment during the game as well as in between the game – the commercials. This year’s ad spend for the Super Bowl averaged […]

  4. The Importance of Research in the Advertising Process

    How Research Can Help Your Marketing And Advertising By: Adam Liszewski, Sr. Group Account Director Anyone in the ad industry will tell you the job induces a full range of emotions from excitement, stress, anxiety, to pure happiness. It’s the craziness of advertising which draws us to the industry and why we love the business. There […]

  5. Have It Your Way

    Burger King’s Newest Viral Campaign By: Jacob Weaver, Account Executive GAME TIME! FINISH THE LYRICS: “Gimme a break, gimme a break, break me off a piece of that ___ ___ ___” “The best part of waking up is ____ in your cup” “Like a good neighbor, _____ ____ is there” Everyone can fill in the above […]

  6. Swipe Right On &Barr’s Social Department

    Creating Engaging Content In 2023 By: Grace Midtgard, Social Media Manager Left. Left. Left. Left. Then, finally… Right! But why did that one catch your eye? Is it that smile?? Their destination vacay pic? The hyper-engaging content sure to convert strong ROI? Yeah, us, too. Creating engaging content is like making a dating profile that your […]

  7. Social Media Trends Overview

    What’s Going On Online Right Now? By: Grace Midtgard, Social Media Manager It’s a strange time to be on social media. You may be seeing confusing headlines about Elon Musk (yes, the rocket ship guy) buying Twitter. You may be hearing the same sound played over and over from that “clock” app. And you may be […]