An Appreciation for the Dash That Did Nothing Wrong By: Morgan Lyons, Account Executive “The Heart wants what it wants — or else it does not care” Emily Dickinson “It was the best of times, it was the worst of times—” Charles Dickens “The difference between the almost right word and the right word is […]

A Poetic Reflection on the Power of Media By: Chelsea Utley, Analytics Supervisor Media, media, wherefore art thou media[1] (a place where you always cite sources) A beautiful, transient movement That seems guided by invisible forces Demand and intent and desire We create or capture it all Through your phone or your television or radio […]

Four Things I’m Stealing from Social Media Week 2026 By: Dominique Pancake, Associate Director of Social Media There’s a specific kind of brain fog that sets in around hour five of day two at a conference, where every panel starts to blur into the same string of words, such as “authentic” and “community”. I was […]

Why Orlando Keeps Breaking Tourism Records By: Jeanette Johnson, Director of Growth & Innovation Nestled between dirt roads on fourteen acres of farmland, I grew up in a small town in Kansas. After a few years in Boston as a young professional, a job transfer in 2009 presented the opportunity to move to Orlando, FL–a […]

&Barr and the Rise of Florida’s Space Coast By: Pete Barr, President & CEO A personal reflection on Brevard County, the space economy, and why &Barr is deepening its commitment to Florida’s east coast. There are some places that simply become part of who you are. For me, Brevard County has always been one of […]

The Kind of Attention Brands Can’t Manufacture By: Sergio Moises, Growth & Innovation Manager I was wrapping up my workday when a coworker asked if I was planning to watch the Artemis II launch. I had completely forgotten about it, but I pulled it up on my phone and let it play in the background […]

The 2026 4A’s Decisions Conference By: Douglas White, Chief Operating Officer I just returned from the 4A’s Decisions conference in Boston, which I attended with Kim Blaylock, our SVP of Account Service & Strategy, and Christian Wojciechowski, our SVP of Creative & Strategy. The conversations there left us excited, challenged, and more certain than ever […]