Industry Insights Archives | &Barr
  1. &Barr 3.0

    Fresh Design, Same Mission By: Morgan Lyons, Account Executive Okay, we’ll save you the guesswork. We’ve launched our new website! As an advertising agency dedicated to creativity, innovation, and delivering exceptional results, we wanted our digital presence to reflect the same energy and professionalism we bring to every project. Whether you’re a valued client, a […]

  2. The Future is Now

    &Barr’s Bold Step Into AI By: Douglas White, Chief Operating Officer Artificial Intelligence (AI) is arguably one of the most impactful technologies of our lifetime. At &Barr, we’ve always been pioneers, seeking out ways to leverage innovation for the benefit of our clients. Recognizing the transformative potential of AI early on, we’ve spent the past […]

  3. Business Lessons From the Serengeti

    Insights From the African Plains By: Kim Blaylock, VP Account Service I recently returned from a two-week safari in Kenya and Tanzania. In Swahili, “safari” means “journey.” While the word is now more associated with the trips taken to observe African animals, the “journey” meaning is very significant as my two weeks were a journey of […]

  4. The Power of Visuals in Crafting Your Social Strategy

    From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far more than a thousand words. It can shape first impressions, build trust, and foster brand loyalty. A single image has the power to communicate a brand’s personality and core values in an instant. The […]

  5. Media Relations: Always looking ahead

    Staying Ahead of the Curve: Mastering Media Relations Through Strategic Foresight By: Kiara Hart, Public Relations Account Coordinator In public relations, it’s critical to always be looking ahead. At &Barr we’re constantly sourcing opportunities 30, 60, and even 90 days in advance to successfully secure earned media coverage for our clients. Like puzzle pieces, we align […]

  6. Timing and Exposure

    How Instagram Has Developed Through the Years By: Grace Midtgard, Social Media Manager With over 2 billion active daily users today, it’s hard to believe that the social media platform Instagram was added to the app store only 15 years ago. In just a decade and a half, the platform has evolved to both start trends […]

  7. Micromaxing: The Microtrend Cycle In Advertising

    By: Belle Kinney Winick In the hypercompetitive marketing landscape, microtrends are reshaping how brands communicate with consumers. Emerging quickly and characterized as small shifts in consumer behavior, popular microtrends drive high engagement despite being short-lived in the trend cycle. Let’s explore microtrends and their place in the marketing mix. NAVIGATING MICROTRENDS Microtrends often gain popularity […]