In a World Accelerated by AI, Strategy Remains the Human Advantage By: Kim Blaylock, SVP Account Service & Strategy & Christian Wojciechowski, SVP, Creative & Strategy Last month, we spent a week in New York City immersed in the conversations that are rewriting the rules of marketing – from the 4A’s StratFest to Advertising Week. […]
Everyone loves a good “AI overview,” right? Right?! By: Tyler Davis, Digital Marketing Supervisor You’ve likely seen them pop up in some manner on your web browser or email inbox. They serve to condense and simplify information. To the users, they’re a lifesaver. To those living in-platform managing the ad budget and deciphering data signals, they’re […]
What Brands Can Learn from the Marketing of Taylor Swift By: Morgan Lyons, Account Executive Picture this: a glowing orange aesthetic, cryptic social posts, and fans scouring every frame for hidden clues. Before her album even dropped, Taylor Swift had already orchestrated one of the year’s most effective marketing campaigns. When Taylor Swift releases an […]
Space Drives Business By: Kim Blaylock, SVP Account Service & Strategy I’m sitting cross-legged on the cool tan linoleum floor of my Kentucky basement, the faint smell of rain drifting through the half-open window. The dark wood paneling around me fades as my imagination takes over, carrying me far beyond the green trees and bluegrass […]
A successful rebrand doesn’t happen by accident. By: Kim Blaylock, VP Account Service Jaguar. Google. Walmart. Cracker Barrel. Big names, big moves. Their rebrands over the past year show just how different the outcomes can be. When executed carefully they can reinvigorate a brand and drive growth, but if there are missteps they can backfire […]
Celebrating Ten Years of the Ampersand Through the Voices of Our Team By: The &Barr Team Ten years ago, we made a bold change, evolving our name to symbolize the approach our agency has had from the very beginning. Changing the name from Fry | Hammond | Barr to &Barr, where the ampersand represents our […]
Finding Growth in Every New Horizon By: Elizabeth Driscoll, Account Service Intern For four months, I sailed on a ship around the world. Just one week after returning to U.S. soil, I walked into &Barr’s office for the first time. I spent my spring semester participating in Semester at Sea, a college study abroad program, […]