What the Hannah Montana Reunion Teaches Brands About Nostalgia Marketing By: Morgan Lyons If you grew up watching Disney Channel, the Hannah Montana theme song probably lives somewhere in your brain. Mine came back instantly the second I saw Disney+ was releasing a 20th anniversary special. Like full, muscle-memory nostalgia. And clearly, I’m not the […]
Lessons from the Women Leading the Way at &Barr By: &Barr Leadership Team Every career starts with a moment…the first time you speak up in a meeting, share an idea, or realize your voice matters. During Women’s History Month, we’re celebrating those moments and the women who help create them. At &Barr, supporting women in advertising isn’t just something […]
Margins Over Meaning: What Are We Really Selling? By: Christian Wojciechowski, SVP Creative & Strategy I decided to listen to the Omnicom Q4/FY 2025 earnings call today and hear how they feel the takeover (they might call it a “partnership” although partnerships don’t usually result in over 4,000 layoffs with more to come) is returning what they had hoped. […]
Our Super Bowl LX Ad Recap By: Your &Barr Team Another Super Bowl is in the books, and with it comes a fresh batch of commercials that had just as much riding on them as the teams on the field. For brands, the Big Game remains one of the few moments where the entire country […]
There Are 51 Others That Matter Even More By: Christian Wojciechowski, SVP Creative & Strategy
Dream Big By: Nathan Shield, Account Coordinator Situation: Christmas Day 2025 movie opening. A Josh Safdie film starring Timothee Chalamet, and an example of a best-in-class guerrilla campaign: Marty Supreme. Marty Supreme didn’t feel like a traditional marketing campaign. It felt more like something you slowly became aware of. One moment here. Another there. Each one building on the last. It didn’t ask for attention. It earned it. The first real […]
Predictions, Possibilities, a Few Wild Cards, and What to Watch Out For. By: The &Barr Team A new year is on the horizon, and as we close out 2025, &Barr is tossing its champagne glass, Greek wedding style, into the Predictions Yule Log Fire. While we’re all still roasting Pantone’s Color(less) of the Year, still […]