Diversity Fuels Innovation By: Rob Clark, Account Service Intern Most advertising agencies are composed of multiple teams, each working within their areas of expertise towards one common goal or initiative. Depending on the agency’s size, many professionals work across multiple disciplines to support a range of client needs. The makeup of each team is critical […]
The Hammer of Machines By: Jack Polly, Senior Copywriter When I was in college, one of the first classes I had to take for my major was an introductory lecture series called Mass Media & You, with a class code that was something like MMC1101. It was held in a dungeon-esque hall that, along with […]
Being Clever is Key By: Grace Midtgard, Social Media Manager Brands That Have Mastered the Art of April Fool’s Day on Social Media Every April 1st, social media managers have the opportunity to turn brand pages into a playground of pranks, fake products, and hilarious announcements. What used to be a day where you prank […]
How &Barr Fuels Creativity and Success By: Kimberly (KJ) Saffran, Senior Account Executive Stepping into a new year isn’t just about setting goals—it’s about resetting, recharging, and bringing fresh energy to the work we love. This past holiday season, our leadership team gave us the invaluable gift of time, closing our office from Christmas through […]
The Real Winners of March Madness: What Brands Can Learn By: Nathan Shield, Account Coordinator As March Madness rolls around, one thing is guaranteed. Someone will cut down the nets and a new champion will be crowned. But let’s be honest. Give it a year, five years, or a decade, and most people won’t remember […]
&Barr’s Hot Takes, Hits, and Misses By: Your &Barr Team Ah, the Super Bowl. A time for armchair quarterbacks, coaches, and most importantly creative directors to come out of the woodwork and let the other fine folks at their parties know exactly why every decision was the wrong one. And though you may not have […]
A Reflection on Ideating By: Rachel Clements, Senior Art Director I think it’s Tuesday still. There’s a slew of dogeared Communication Arts books laid open on the floor around a bag of Tostitos and a tub of Publix buffalo chicken dip. Doc (a stuffed animal giraffe from the Brevard Zoo) looks at us gleefully as […]