Industry Insights Archives | &Barr
  1. Motion Theory

    A Brand’s Fourth Dimension By: Kori Zamora, Motion Designer You may not think you understand color theory, but you do. You know a bright red logo can signal danger or trigger hunger. You know blues and greens portray trust. Color is treated as a foundational element of brand identity and motion should be treated the […]

  2. Wellness, From Every Angle

    A Culture that Cares By: Jenn Riverva, VP of Finance & Operations, and Bridget Higgins, Human Resources Manager Wellness is personal. It can look like taking a walk between meetings, having the right resources during a difficult season, feeling more confident about a financial decision or simply sharing a laugh with coworkers.  That is why […]

  3. WE’LL TAKE THE HIT

    Celebrating250 By: Christian Wojciechowski, SVP of Creative and Strategy War. Depression. Division. Recession. Pandemics. Terrorism. Social upheaval. Economic uncertainty. And (for lack of a better phrase) loving every minute of it. The history of America has always fascinated me.Not because we’ve always gotten it right but because we almost never have. We fight.We fail.We disagree.We […]

  4. The Beautiful Pause

    What the World Cup Taught Us About Attention By: Sergio Moises, Growth & Innovation Manager Soccer had one thing no other major sport could claim: it never stopped. Forty-five minutes a half, whistle to whistle. No timeouts. No two-minute warnings. No commercial breaks carved into the action. The game flowed, and the world flowed with it.  That was never an accident. It was […]

  5. More than an Internship

    What happens when curiosity meets opportunity? By: 2026 Summer Interns An internship is about more than building a résumé. It’s about asking questions, trying new things, making mistakes, and growing through real experience. This summer, our interns stepped into departments across the agency, contributing to meaningful work while learning from the people around them. We […]

  6. Remembering the Em Dash

    An Appreciation for the Dash That Did Nothing Wrong By: Morgan Lyons, Account Executive “The Heart wants what it wants — or else it does not care” Emily Dickinson “It was the best of times, it was the worst of times—” Charles Dickens “The difference between the almost right word and the right word is […]

  7. A Poem About Media

    A Poetic Reflection on the Power of Media By: Chelsea Utley, Analytics Supervisor Media, media, wherefore art thou media[1] (a place where you always cite sources) A beautiful, transient movement That seems guided by invisible forces Demand and intent and desire We create or capture it all Through your phone or your television or radio […]