By: Jake Weaver, Assistant Account Executive As of July 1st, 2021, the NCAA ruled that student-athletes were eligible to profit from their own Name, Image, and Likeness (NIL). Instead of penalizing student-athletes for the smallest level of compensation, the NCAA is allowing individuals to capitalize on their brand. This leads to an opportunity within the advertising […]
By: Jenn Rivera, Director of Human Resources We’re a third of the way through the year and when you look around the office, you can’t help but feel the positive energy surging through everyone. Since the start of the year &Barr has been busy. Busy growing, busy working hard for our clients, and busy making sure that we’re […]
2022 Brand Refresh: To Adapt Is To Succeed Author’s Note: Some stories aren’t meant to be written by just one person. History certainly hasn’t been. And that’s what this is: you’re reading a piece of history. This is a carefully recorded and caringly reported conversation between colleagues—and friends. It’s a transcript of shared thoughts because that’s […]
By: Meg Rosenoff, Senior Copywriter Brand identity is the combination of design and messaging that work together to tell a brand story. There are countless other elements that make up the brand’s identity, such as a color palette, typography and fonts, icons, voice, tone and language. Together, these pieces create the DNA of the brands we […]
By: Meg Rosenoff, Senior Copywriter Winning “Best Of Show” is a big deal in any category. But winning “Best Of Show” in the AAF’s competitive category of “Self-Promotion” means something a little more. It means that our pride rose above the rest. Our belief in ourselves outshone all the competitors. We let our imaginations run wild—and […]
By: Janette Estep, Vice President of Finance & Human Resources At &Barr the post Covid world is one of great growth, and like most companies facing the current tight job market we’ve implemented an “all-in” strategy to attract the top talent we’re seeking. Our success significantly relies upon the expertise of the individuals that make up […]
What is blockchain technology? That’s OK if you’re a little fuzzy on the details as there is a lot of confusion about the word blockchain. It’s usually linked to the volatile world of cryptocurrency; but in simple terms, it’s a type of database. A Google Doc is a good way to comprehend blockchain technology. When we share a […]