By: Nathan Shield, Account Coordinator Destination marketing campaigns can turn a place from an afterthought to a must-visit location. Iconic campaigns have and will continue to shift consumer perspectives and strategically influence tourism, and there are valuable lessons to be learned from their strategies. Below are five key takeaways from some of the most memorable […]
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&Barr Scoops Into A Sweet Partnership With Jeremiah’s Italian Ice We are thrilled to share that we are the media agency of record for Jeremiah’s Italian Ice in their largest and longest-standing designated market area (DMA), Orlando. As part of this partnership, our agency provides paid media strategy, planning, buying and management services to drive […]
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Seniors First Selects &Barr as Agency of Record for Advertising and Public Relations We are happy to announce that we have been selected by Seniors First to be the nonprofit’s agency of record. &Barr will provide research, creative, media and public relations services to increase awareness, understanding and engagement to support the important mission of […]
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ORLANDO, Fla. (Nov. 16, 2023) – &Barr announces its selection as agency of record for Massey Services, one of the nation’s largest, privately owned, pest prevention and landscape care companies. &Barr was selected for its experience and expertise in providing award-winning advertising, public relations, media and analytics services. “We met with several full-service agencies in the selection process and […]
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2023 American Advertising Awards By: Jacqui Garcia, Associate Creative Director 2022 was a big year for &Barr. We celebrated our 65th anniversary, and with that milestone came a lot of self-reflection, not to mention self-promotion. We took a long hard look back on our 65 years in the business, marveling at how today &Barr holds steadfast […]
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Why We Love Working With Our Clients By: Kim Blaylock, VP, Account Service Seven years ago, we rebranded from Fry | Hammond | Barr to &Barr. While our name and logo are new, they symbolize the approach we’ve taken to our work since the beginning of our Agency. The ampersand represents our partnership with whoever comes […]
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“We make a living by what we get, but we make a life by what we give.” – Winston Churchill By: Erin Pagán, VP of Public Relations While most companies have shown their care for social causes and donated time, talent, and treasure over the years, many have missed the opportunity to aggregate their efforts in […]