2022 Brand Refresh: To Adapt Is To Succeed Author’s Note: Some stories aren’t meant to be written by just one person. History certainly hasn’t been. And that’s what this is: you’re reading a piece of history. This is a carefully recorded and caringly reported conversation between colleagues—and friends. It’s a transcript of shared thoughts because that’s […]
By: Meg Rosenoff, Senior Copywriter Brand identity is the combination of design and messaging that work together to tell a brand story. There are countless other elements that make up the brand’s identity, such as a color palette, typography and fonts, icons, voice, tone and language. Together, these pieces create the DNA of the brands we […]
By: Meg Rosenoff, Senior Copywriter Winning “Best Of Show” is a big deal in any category. But winning “Best Of Show” in the AAF’s competitive category of “Self-Promotion” means something a little more. It means that our pride rose above the rest. Our belief in ourselves outshone all the competitors. We let our imaginations run wild—and […]
By: Pete Barr Jr., CEO/President As we barrel toward the end of 2021 and I reflect on the year, I can’t help but feel gratitude for all the blessings we have received at &Barr. I am grateful for our team, our clients, our partners and our founders. At the end of 2020, we were all still […]
By: Kim Blaylock, VP Account Service One of the greatest joys of agency life is the experiences we have, and the long-term relationships we build, with colleagues and clients. At &Barr, we like to celebrate these friends, without whom our name would be incomplete (it always needs a partner to the left of the ampersand). So, […]
As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which started with our leadership team back in July 2020. But pulling our full team back into the office and away from their homes wasn’t an easy decision—the safety of our […]
By: Christian Wojciechowski, VP Creative Director How do you know? As a leader… how do you know? How do you know if the direction you gave will make the difference? How do you know when to step in to help or let it fail, and your team becomes stronger for it? In my humble opinion, it […]