Logo Theory and Aesthetics By: Christian Wojciechowski, VP Creative His name was Terence Reynolds. He’s one of the greatest creatives in the country and in my early 20’s, I had the opportunity to work with him every day, and watch his genius as he created images and concepts with the ease of Eugene Wright playing […]

Sometimes It’s The Little Things That Make a Difference By: Jenn Rivera, Sr. Director of Finance & Operations My kids used to tell me I was annoying and way too particular about house rules. And not just rules for them; the same rules applied to every friend who walked through our door. They would warn […]

How Resilience Powers Successful Advertising Campaigns By: Taylor Stuart, Account Service Intern Advertising doesn’t always happen in the office with storyboards and brainstorming sessions. Sometimes, it happens on the shoreline; umbrellas in hand, lenses pointed at the horizon, and clouds threatening to wash out the day. During my internship at &Barr, I had the opportunity […]

How Do You Do, Fellow Kids?  By: Danielle Cosme, Sr. Account Executive There are a few things we know about Gen Z—they are always online, they are highly social with an expectation of authenticity, and they dislike advertising. This generation is growing up with distinct priorities, influences, and more access to technology than previous generations, causing […]

The Power of Leveraging Nontraditional Media in PR By: Carrie-Lynn Tumlin, Public Relations Sr. Account Executive In today’s media environment, relying exclusively on traditional media is no longer the most efficient or effective approach to reaching a target audience. At &Barr, we guide every client in understanding that the media landscape is constantly evolving and is […]

What Wimbledon Can Teach Us About Branding  By: Nathan Shield, Account Coordinator Every July, Wimbledon shows up quietly. No fireworks. No hype video. Just that same familiar green grass, trimmed to exactly 8mm. The same all-white dress code. The same no-frills elegance that has made it one of the most iconic sporting events in the […]

Using Influencers as a Strategy By: James McAndrew, Sr. Director of Media & Analytics Scroll, scroll, scroll.  Ad.  Scroll, scroll, scroll.  Paid partnership.  Scroll, scroll, scroll.  Product placement.  Scroll, scroll, scroll.  Product reviews.  At every touchpoint in our day, we are inundated with varied tactics to get us to buy more items from different brands […]