The Real Winners of March Madness: What Brands Can Learn By: Nathan Shield, Account Coordinator As March Madness rolls around, one thing is guaranteed. Someone will cut down the nets and a new champion will be crowned. But let’s be honest. Give it a year, five years, or a decade, and most people won’t remember […]

&Barr’s Hot Takes, Hits, and Misses By: Your &Barr Team Ah, the Super Bowl. A time for armchair quarterbacks, coaches, and most importantly creative directors to come out of the woodwork and let the other fine folks at their parties know exactly why every decision was the wrong one. And though you may not have […]

A Reflection on Ideating  By: Rachel Clements, Senior Art Director I think it’s Tuesday still. There’s a slew of dogeared Communication Arts books laid open on the floor around a bag of Tostitos and a tub of Publix buffalo chicken dip. Doc (a stuffed animal giraffe from the Brevard Zoo) looks at us gleefully as […]

Fresh Design, Same Mission By: Morgan Lyons, Account Executive Okay, we’ll save you the guesswork. We’ve launched our new website! As an advertising agency dedicated to creativity, innovation, and delivering exceptional results, we wanted our digital presence to reflect the same energy and professionalism we bring to every project. Whether you’re a valued client, a […]

&Barr’s Bold Step Into AI By: Douglas White, Chief Operating Officer Artificial Intelligence (AI) is arguably one of the most impactful technologies of our lifetime. At &Barr, we’ve always been pioneers, seeking out ways to leverage innovation for the benefit of our clients. Recognizing the transformative potential of AI early on, we’ve spent the past […]

Insights From the African Plains By: Kim Blaylock, VP Account Service I recently returned from a two-week safari in Kenya and Tanzania. In Swahili, “safari” means “journey.” While the word is now more associated with the trips taken to observe African animals, the “journey” meaning is very significant as my two weeks were a journey of […]

From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far more than a thousand words. It can shape first impressions, build trust, and foster brand loyalty. A single image has the power to communicate a brand’s personality and core values in an instant. The […]