Our Strategic Approach On Campaign Development By: Rebekah Essick, Group Account Director The ad business is all about coming up with the next crazy viral campaign, right? Well, not exactly. We have fun with out-of-the-box thinking, but the coolest idea in the world isn’t worth anything if it doesn’t drive business. And to drive business, we […]
An Intro To Gamified Ads By: Jacob Weaver, Account Executive As we all do nowadays, I listen to a lot of podcasts. A new podcast ad by Visit Britain has been grabbing my attention with each encounter. The advertisement demonstrates a variety of different regional accents within the country, then invites listeners to visit their website […]
The Important Difference Between Spanish Translation Vs Transcreation By: Luna Aguilu, Group Account Director Did you know that the U.S Hispanic population reached 62.5 million in 2021, positioning them as the second-largest ethnic group in the country? In the Sunshine State alone, Hispanics now make up almost 1 in 4 Floridians. It’s not new to see […]
2023 Travel Trends Overview By: Rebekah Essick, Group Account Director Travel is in the human DNA. It allows us to experience new things, understand others, reconnect with loved ones and so much more. With so much happening in the world, travel is more important than ever to help us feel connected to each other. The travel […]
An Intro To Digital Clean Rooms By: Lorena Bergan, Director Of Digital Ad Ops | Caryn Ferraro, Account Executive | Larissa Hopkins, Digital Media Supervisor Everyone in the digital marketing world knows what a cookie is… no, not the delicious, sugary chocolate chip kind, but the kind commonly used online to target consumers by storing data on your browser in […]
Super Bowl LVII’s Top Commercials By: Morgan Lyons, Account Coordinator Super Bowl LVII lets fans see the two top-performing football teams of the season go head-to-head. Just as big a draw is the entertainment during the game as well as in between the game – the commercials. This year’s ad spend for the Super Bowl averaged […]
How Research Can Help Your Marketing And Advertising By: Adam Liszewski, Sr. Group Account Director Anyone in the ad industry will tell you the job induces a full range of emotions from excitement, stress, anxiety, to pure happiness. It’s the craziness of advertising which draws us to the industry and why we love the business. There […]