Burger King’s Newest Viral Campaign By: Jacob Weaver, Account Executive GAME TIME! FINISH THE LYRICS: “Gimme a break, gimme a break, break me off a piece of that ___ ___ ___” “The best part of waking up is ____ in your cup” “Like a good neighbor, _____ ____ is there” Everyone can fill in the above […]
Creating Engaging Content In 2023 By: Grace Midtgard, Social Media Manager Left. Left. Left. Left. Then, finally… Right! But why did that one catch your eye? Is it that smile?? Their destination vacay pic? The hyper-engaging content sure to convert strong ROI? Yeah, us, too. Creating engaging content is like making a dating profile that your […]
What’s Going On Online Right Now? By: Grace Midtgard, Social Media Manager It’s a strange time to be on social media. You may be seeing confusing headlines about Elon Musk (yes, the rocket ship guy) buying Twitter. You may be hearing the same sound played over and over from that “clock” app. And you may be […]
Google Phases Out Universal Analytics By: Zack Bower, Digital Marketing & Analytics Supervisor Earlier this year, Google announced the sunsetting of Universal Analytics, effective July 1st, 2023. The shift to Google Analytics 4 will introduce some key updates across the board, including setup, capabilities, aggregation, and reporting. See below for some of the key differentiators to […]
An Interns Perspective On Our Work Culture By: Haley Duford, Summer 2023 PR Intern As a UF college student searching for internship experience in the public relations industry, I saw many opportunities through LinkedIn and career fairs. Most internships were not feasible for a full-time college student living in Gainesville. I also needed something with flexible […]
From Pencil To Stylus: Lessons From 65 Years In Advertising By: Douglas White, Chief Operating Officer It’s not the ship, it’s the crew that sails it. Since &Barr opened our doors in 1957, we’ve learned the importance of maintaining relationships and surrounding ourselves with people that are fueled by a passion for doing work that makes […]
By: Rebekah Bouch, Group Account Director The Metaverse. It has certainly become the buzzword of late. Leaving many marketers wondering, what is the Metaverse really? And how can I participate in it? The metaverse is defined as a virtual-reality space in which users can interact with a computer-generated environment and other users. In short, it is […]