Remember when a company named Blockbuster went out of business simply because it couldn’t keep up with the changing marketplace? Don’t let that be you. Making your website mobile-friendly and fast in 2017 is not a luxury, but a necessity. Facebook, which is the #1 mobile app in the United States for both audience size […]

Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns.

What’s that cliché about giving advice? Oh, “Do as I say, not as I do.” Well, we’ve decided to take our own advice and start a blog. As a whole, agencies tend to focus on client work instead of themselves. But that’s changing. We’ve vowed to make more “us” time.