As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising to better integrate their messaging into the standard, every-day behaviors of the consumers they want to reach. “The best of what I saw in direct-to-consumer advertising this year wasn’t a TV commercial […]

Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a surprise more advertisers have not cut the cord. Over the next four years, the CTV audience is expected to reach more than 204 million – that’s 60% of the US population. Further, while CTV refers […]

Once reserved for multinational organizations and c-suite executives, media training has become essential for businesses of all sizes to successfully sell themselves to their target audiences and media. So, what is media training, when is it necessary, and how is it done? Media training provides spokespersons with the resources they need to communicate their message […]

Most people get home, unwind, maybe even enjoy a glass of wine to ease the stress from work–but not at our house. My partner, Tim Styles, and I run a screen-print shop called Native Screen Print Company out of our garage. A typical day for us usually means we come home from work, make something quick for […]

Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data abuse, coupled with an overall rise in consumer data breaches across industries, raises questions about trust, transparency and ethics in advertising. Over the last decade, […]

Today, students across the nation participated in #NationalWalkoutDay, during which they walked out of their classroom for 17 minutes – each minute representing a Parkland victim who died at the hands of gun violence. It’s been a month since the tragic shooting at Marjory Stoneman Douglas High School in Parkland, FL. Since then, we’ve seen […]

Ask any marketer what the best part of the Super Bowl is, and you are likely to hear “The commercials!” But the real value of the most expensive three hours on television is the fact that thousands of typical, non-advertising obsessed Americans would tell you the same thing. “Oh, I don’t care about the game—I […]