How Do You Do, Fellow Kids?  By: Danielle Cosme, Sr. Account Executive There are a few things we know about Gen Z—they are always online, they are highly social with an expectation of authenticity, and they dislike advertising. This generation is growing up with distinct priorities, influences, and more access to technology than previous generations, causing […]

The Power of Leveraging Nontraditional Media in PR By: Carrie-Lynn Tumlin, Public Relations Sr. Account Executive In today’s media environment, relying exclusively on traditional media is no longer the most efficient or effective approach to reaching a target audience. At &Barr, we guide every client in understanding that the media landscape is constantly evolving and is […]

What Wimbledon Can Teach Us About Branding  By: Nathan Shield, Account Coordinator Every July, Wimbledon shows up quietly. No fireworks. No hype video. Just that same familiar green grass, trimmed to exactly 8mm. The same all-white dress code. The same no-frills elegance that has made it one of the most iconic sporting events in the […]

Using Influencers as a Strategy By: James McAndrew, Sr. Director of Media & Analytics Scroll, scroll, scroll.  Ad.  Scroll, scroll, scroll.  Paid partnership.  Scroll, scroll, scroll.  Product placement.  Scroll, scroll, scroll.  Product reviews.  At every touchpoint in our day, we are inundated with varied tactics to get us to buy more items from different brands […]

It’s What We Do: The Beauty of Artificial Intelligence To All the Agencies That Will Remember This Moment: Don’t Be Afraid By: Christian Wojciechowski, VP Creative Do you remember your first kiss?   Not the place. Not the playlist. Not even what you were wearing.   The feeling.   Do you remember? That electricity in your chest.   The […]

Diversity Fuels Innovation By: Rob Clark, Account Service Intern Most advertising agencies are composed of multiple teams, each working within their areas of expertise towards one common goal or initiative. Depending on the agency’s size, many professionals work across multiple disciplines to support a range of client needs. The makeup of each team is critical […]

The Hammer of Machines By: Jack Polly, Senior Copywriter When I was in college, one of the first classes I had to take for my major was an introductory lecture series called Mass Media & You, with a class code that was something like MMC1101. It was held in a dungeon-esque hall that, along with […]