Industry Insights Archives | Page 3 of 12 | &Barr
  1. The Retro Revolution

    Looking At The Trend Of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test of time and continues to captivate audiences worldwide: nostalgic marketing. Harnessing the power of cherished memories and sentimental connections, nostalgic marketing has emerged as a potent tool for brands […]

  2. The Rise of Influencer Fatigue

    A Call For Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands willing to reach their target audience through social media platforms. Nevertheless, beneath the perfect feeds and sponsored content, influencer fatigue is on the rise. Traditional ways of influencing consumers are no […]

  3. The Importance of Targeted Media Lists

    By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list is invaluable for the everyday work of a PR professional. Targeted media lists help us identify the best outlets and contacts to share an organization’s messages, allowing us to speak directly to […]

  4. Sustainability in Advertising & Marketing

    By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the environment? With the current state of the global ecosystem, this impact is increasingly important. Over the past decade, companies have taken a particular interest in sustainability, and it’s become an important […]

  5. Influencer Impact

    A Shift In Public Relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication channels between brands and their audiences. As a result, the role of influencers in public relations has become critical, creating new opportunities and challenges for PR professionals. Influencers, […]

  6. When The Cookie Crumbles

    Adapting To The Demise Of Third-Party Cookies By: Dianne Smith, SR. Group Media Director Take it from me, in the ever-evolving realm of digital marketing, adaptation is the key to survival. One of the most significant shifts on the horizon is the end of third-party cookies, which will fundamentally alter the way marketers connect with […]

  7. The Importance of a Comprehensive Communications Plan 

    By: Shleby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way to achieve business goals. The plan should amplify your marketing efforts by providing each audience with concise and effective messaging or your organization could be at risk of rowing in the opposite direction of […]