Using Influencers as a Strategy By: James McAndrew, Sr. Director of Media & Analytics Scroll, scroll, scroll.  Ad.  Scroll, scroll, scroll.  Paid partnership.  Scroll, scroll, scroll.  Product placement.  Scroll, scroll, scroll.  Product reviews.  At every touchpoint in our day, we are inundated with varied tactics to get us to buy more items from different brands […]

It’s What We Do: The Beauty of Artificial Intelligence To All the Agencies That Will Remember This Moment: Don’t Be Afraid By: Christian Wojciechowski, VP Creative Do you remember your first kiss?   Not the place. Not the playlist. Not even what you were wearing.   The feeling.   Do you remember? That electricity in your chest.   The […]

Diversity Fuels Innovation By: Rob Clark, Account Service Intern Most advertising agencies are composed of multiple teams, each working within their areas of expertise towards one common goal or initiative. Depending on the agency’s size, many professionals work across multiple disciplines to support a range of client needs. The makeup of each team is critical […]

The Hammer of Machines By: Jack Polly, Senior Copywriter When I was in college, one of the first classes I had to take for my major was an introductory lecture series called Mass Media & You, with a class code that was something like MMC1101. It was held in a dungeon-esque hall that, along with […]

Being Clever is Key By: Grace Midtgard, Social Media Manager Brands That Have Mastered the Art of April Fool’s Day on Social Media  Every April 1st, social media managers have the opportunity to turn brand pages into a playground of pranks, fake products, and hilarious announcements. What used to be a day where you prank […]

How &Barr Fuels Creativity and Success  By: Kimberly (KJ) Saffran, Senior Account Executive Stepping into a new year isn’t just about setting goals—it’s about resetting, recharging, and bringing fresh energy to the work we love. This past holiday season, our leadership team gave us the invaluable gift of time, closing our office from Christmas through […]

The Real Winners of March Madness: What Brands Can Learn By: Nathan Shield, Account Coordinator As March Madness rolls around, one thing is guaranteed. Someone will cut down the nets and a new champion will be crowned. But let’s be honest. Give it a year, five years, or a decade, and most people won’t remember […]