By: Shelby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way to achieve business goals. The plan should amplify your marketing efforts by providing each audience with concise and effective messaging or your organization could be at risk of rowing in the opposite direction of […]
The Power Of Perennial Content By: Grace Midtgard, Social Media Manager & Meg Rosenoff, Senior Copywriter Anyone who’s ever been to the garden center at Home Depot has probably been confused by the words “perennials” and “annuals”? No? Just us? Anyways, perennials are the plants that come back to life year after year. And certain types of social […]
Finding The Right Fit For Your Brand By: Jacob Weaver, Account Executive Some things just go well together, like peanut butter and jelly, or Ironman and Pepper Potts. While watching TV recently, an ad caught my attention that allowed two brands to promote their products effectively together. McDonald’s released an ad focusing on their “As Featured In” […]
The Rise Of Social Commerce By: Rebekah Essick, Group Account Director Think about the last online purchase you made. Where did you first see the product? On what platform did you ultimately buy it? If your answer to either or both of those questions was a social media platform, you participated in social commerce. And you’re […]
Our Look At The Trend Of Happy Ads By: Kimberly Saffran, Sr. Account Executive and Jacqui Garcia, Associate Creative Director It’s impossible to ignore the way the pandemic reshaped our world and shifted how we connect. Living in a “post-pandemic” world has given us a new perspective on what we once took for granted. It’s changed how we […]
A Look-Back At Red Bull’s Big Stunt Great work is often unexpected. It requires bold clients and leaders willing to take worthwhile chances. In this podcast, Sr. Group Account Director, Adam Liszewski sits down with our resident Red Bull aficionado and VP Creative Director, Christian Wojciechowski to discuss the campaign that took Red Bull’s high-risk brand strategy to new […]
By: Haley Duford, Summer 2023 PR Intern As a UF college student searching for internship experience in the public relations industry, I saw many opportunities through LinkedIn and career fairs. Most internships were not feasible for a full-time college student living in Gainesville. I also needed something with flexible hours and a culture where I could […]