What’s Been Going On & What To Watch By: Rebekah Essick, Group Account Director Not too long ago, the metaverse was all the buzz. Now, the conversation has shifted to AI and mentions of the metaverse are less frequent. Between the significant decrease in discussions and many companies pulling back on their resources devoted to the […]
An Interns Perspective Of &Barr By: Nathan Shield, Account Service Intern After almost a year of being a part of Elevate Agency, a student-run agency at the University of Florida, I believed I had a solid understanding of what to expect when starting my internship at &Barr. I mean, both are advertising agencies, right? However, my […]
An Insight Into Companies And Their Mascots By: Jacob Weaver, Account Executive What is it about a mascot that resonates? While not all mascots are as beloved as, say, the Pillsbury Dough Boy or Flo from Progressive, the very best mascots are always believed. Whether 2D, CG, or a walking, talking human, the most successful mascots […]
CHATGPT&Barr By: Erin Brown, Copywriter It’s 8 a.m. on a Friday morning when I’m greeted by a blast of air conditioning after a short, humid walk through the Central Florida summer. I settle into my desk to prepare for an interview. In this day and age, it’s easy to assume my guest would be joining me […]
Our Insight On TikTok’s Latest News By: Kimberly Saffran, Sr. Account Executive TikTok exploded into popularity during the pandemic when we were all stuck at home and looking to be entertained. This social media platform, formerly known as Musical.ly, uses short form videos that are served using algorithms to provide endless content based on individual preferences […]
Our Strategic Approach On Campaign Development By: Rebekah Essick, Group Account Director The ad business is all about coming up with the next crazy viral campaign, right? Well, not exactly. We have fun with out-of-the-box thinking, but the coolest idea in the world isn’t worth anything if it doesn’t drive business. And to drive business, we […]
An Intro To Gamified Ads By: Jacob Weaver, Account Executive As we all do nowadays, I listen to a lot of podcasts. A new podcast ad by Visit Britain has been grabbing my attention with each encounter. The advertisement demonstrates a variety of different regional accents within the country, then invites listeners to visit their website […]