A Poetic Reflection on the Power of Media

By: Chelsea Utley, Analytics Supervisor

Media, media, wherefore art thou media[1]

(a place where you always cite sources)

A beautiful, transient movement

That seems guided by invisible forces

Demand and intent and desire

We create or capture it all

Through your phone or your television or radio

The bench where you meet your cabal

These gentle, transparent strings

Tie the pieces of your life together

Combining your interests and needs

Into a cohesive, unbreakable tether

We find the message closest to your heart

And deliver it however you consume

You give us the seeds and we water them

Your life is a flower in bloom

Media finds you at a glance

On your screen or the drive to your home

You’ll listen or see or maybe hear

On a billboard or in Google Chrome

It can find you at your lowest

Or when you’re shining and just need a kick

So let media serve you today

It only takes a single click

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[1] Shakespeare or whatever