We are proud to share that &Barr was named among Florida Trend’s 2024 Best Companies to Work For In Florida for the category of Small Companies, which includes businesses comprised of 50 or fewer employees. This marks the second consecutive year that the agency has received this honor. The magazine’s 16th annual list is comprised […]
&Barr Scoops Into A Sweet Partnership With Jeremiah’s Italian Ice We are thrilled to share that we are the media agency of record for Jeremiah’s Italian Ice in their largest and longest-standing designated market area (DMA), Orlando. As part of this partnership, our agency provides paid media strategy, planning, buying and management services to drive […]
Mastering Social Media: Why Engagement Is Essential By: Dominique Pancake, Social Media Strategist Social media isn’t just a one-way broadcast channel—it’s a place to create meaningful connections and foster a sense of community with your audience. At its core, social media was created as a space for people to connect and communicate. Without the “social” aspect, […]
When Simple Moments Capture The World’s Attention By: Grace Midtgard, Social Media Manager “Just make it go viral” is a request social media managers often receive. Unfortunately, it’s not that simple. Oftentimes, it’s the posts with no viral intent that end up living in social media consumers’ brains rent free. Let’s take a trip down memory […]
Seniors First Selects &Barr as Agency of Record for Advertising and Public Relations We are happy to announce that we have been selected by Seniors First to be the nonprofit’s agency of record. &Barr will provide research, creative, media and public relations services to increase awareness, understanding and engagement to support the important mission of […]
Gatorade Revives “Is It In You?” Tagline By: Sergio Moises, Growth & Innovation Specialist In the dynamic world of sports drinks, few brands have established an iconic presence, such as Gatorade. Known for its relentless drive to fuel athletes and its innovative approach to hydration, Gatorade is once again making headlines. We are currently witnessing the […]
Capitalizing On Real-Time Moments: The Power Of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing, seizing the moment can often make the difference between a campaign that fizzles out and one that goes viral. Coors Light, in collaboration with their agency, recently demonstrated the power of reactive marketing in […]