Adapting To The Demise Of Third-Party Cookies By: Dianne Smith, SR. Group Media Director Take it from me, in the ever-evolving realm of digital marketing, adaptation is the key to survival. One of the most significant shifts on the horizon is the end of third-party cookies, which will fundamentally alter the way marketers connect with […]
By: Erin Gutknecht, VP – Public Relations 2023 was our first full year since &Barr launched our Corporate Social Opportunity (CSO) program, and we’re proud to reflect on all we accomplished together. We’ve compiled our efforts into a 2023 Community Impact Report, which we’re excited to share as we kick off a new year! You’ll find […]
What Drives &Barr’s Success By: Morgan Lyons, Assistant Account Executive At a company’s core are its people, and here at &Barr, we have some pretty amazing people. A group of thinkers and doers who build lasting relationships by accomplishing amazing things together. My almost two years with &Barr as an Account Coordinator turned Assistant Account Executive has […]
By: Shelby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way to achieve business goals. The plan should amplify your marketing efforts by providing each audience with concise and effective messaging or your organization could be at risk of rowing in the opposite direction of […]
ORLANDO, Fla. (Nov. 16, 2023) – &Barr announces its selection as agency of record for Massey Services, one of the nation’s largest, privately owned, pest prevention and landscape care companies. &Barr was selected for its experience and expertise in providing award-winning advertising, public relations, media and analytics services. “We met with several full-service agencies in the selection process and […]
The Power Of Perennial Content By: Grace Midtgard, Social Media Manager & Meg Rosenoff, Senior Copywriter Anyone who’s ever been to the garden center at Home Depot has probably been confused by the words “perennials” and “annuals”? No? Just us? Anyways, perennials are the plants that come back to life year after year. And certain types of social […]
Finding The Right Fit For Your Brand By: Jacob Weaver, Account Executive Some things just go well together, like peanut butter and jelly, or Ironman and Pepper Potts. While watching TV recently, an ad caught my attention that allowed two brands to promote their products effectively together. McDonald’s released an ad focusing on their “As Featured In” […]