CHATGPT&Barr By: Erin Brown, Copywriter It’s 8 a.m. on a Friday morning when I’m greeted by a blast of air conditioning after a short, humid walk through the Central Florida summer. I settle into my desk to prepare for an interview. In this day and age, it’s easy to assume my guest would be joining me […]
Our Insight On TikTok’s Latest News By: Kimberly Saffran, Sr. Account Executive TikTok exploded into popularity during the pandemic when we were all stuck at home and looking to be entertained. This social media platform, formerly known as Musical.ly, uses short form videos that are served using algorithms to provide endless content based on individual preferences […]
Our Strategic Approach On Campaign Development By: Rebekah Essick, Group Account Director The ad business is all about coming up with the next crazy viral campaign, right? Well, not exactly. We have fun with out-of-the-box thinking, but the coolest idea in the world isn’t worth anything if it doesn’t drive business. And to drive business, we […]
An Intro To Gamified Ads By: Jacob Weaver, Account Executive As we all do nowadays, I listen to a lot of podcasts. A new podcast ad by Visit Britain has been grabbing my attention with each encounter. The advertisement demonstrates a variety of different regional accents within the country, then invites listeners to visit their website […]
The Important Difference Between Spanish Translation Vs Transcreation By: Luna Aguilu, Group Account Director Did you know that the U.S Hispanic population reached 62.5 million in 2021, positioning them as the second-largest ethnic group in the country? In the Sunshine State alone, Hispanics now make up almost 1 in 4 Floridians. It’s not new to see […]
2023 American Advertising Awards By: Jacqui Garcia, Associate Creative Director 2022 was a big year for &Barr. We celebrated our 65th anniversary, and with that milestone came a lot of self-reflection, not to mention self-promotion. We took a long hard look back on our 65 years in the business, marveling at how today &Barr holds steadfast […]
2023 Travel Trends Overview By: Rebekah Essick, Group Account Director Travel is in the human DNA. It allows us to experience new things, understand others, reconnect with loved ones and so much more. With so much happening in the world, travel is more important than ever to help us feel connected to each other. The travel […]