An Intro To Digital Clean Rooms By: Lorena Bergan, Director Of Digital Ad Ops | Caryn Ferraro, Account Executive | Larissa Hopkins, Digital Media Supervisor Everyone in the digital marketing world knows what a cookie is… no, not the delicious, sugary chocolate chip kind, but the kind commonly used online to target consumers by storing data on your browser in […]
Super Bowl LVII’s Top Commercials By: Morgan Lyons, Account Coordinator Super Bowl LVII lets fans see the two top-performing football teams of the season go head-to-head. Just as big a draw is the entertainment during the game as well as in between the game – the commercials. This year’s ad spend for the Super Bowl averaged […]
How Research Can Help Your Marketing And Advertising By: Adam Liszewski, Sr. Group Account Director Anyone in the ad industry will tell you the job induces a full range of emotions from excitement, stress, anxiety, to pure happiness. It’s the craziness of advertising which draws us to the industry and why we love the business. There […]
Why We Love Working With Our Clients By: Kim Blaylock, VP, Account Service Seven years ago, we rebranded from Fry | Hammond | Barr to &Barr. While our name and logo are new, they symbolize the approach we’ve taken to our work since the beginning of our Agency. The ampersand represents our partnership with whoever comes […]
Burger King’s Newest Viral Campaign By: Jacob Weaver, Account Executive GAME TIME! FINISH THE LYRICS: “Gimme a break, gimme a break, break me off a piece of that ___ ___ ___” “The best part of waking up is ____ in your cup” “Like a good neighbor, _____ ____ is there” Everyone can fill in the above […]
&Barr Launches CSO Program By: Vanessa Reyna, PR Assistant Account Executive During our 65th anniversary year kick-off celebration in July, &Barr officially announced our Corporate Social Opportunity program (CSO). The program focuses on three core pillars we themed Past, Present, and Future. The Past pillar focuses on two charities of choice, including Seniors First and The […]
Creating Engaging Content In 2023 By: Grace Midtgard, Social Media Manager Left. Left. Left. Left. Then, finally… Right! But why did that one catch your eye? Is it that smile?? Their destination vacay pic? The hyper-engaging content sure to convert strong ROI? Yeah, us, too. Creating engaging content is like making a dating profile that your […]