What’s Going On Online Right Now? By: Grace Midtgard, Social Media Manager It’s a strange time to be on social media. You may be seeing confusing headlines about Elon Musk (yes, the rocket ship guy) buying Twitter. You may be hearing the same sound played over and over from that “clock” app. And you may be […]
Google Phases Out Universal Analytics By: Zack Bower, Digital Marketing & Analytics Supervisor Earlier this year, Google announced the sunsetting of Universal Analytics, effective July 1st, 2023. The shift to Google Analytics 4 will introduce some key updates across the board, including setup, capabilities, aggregation, and reporting. See below for some of the key differentiators to […]
An Interns Perspective On Our Work Culture By: Haley Duford, Summer 2023 PR Intern As a UF college student searching for internship experience in the public relations industry, I saw many opportunities through LinkedIn and career fairs. Most internships were not feasible for a full-time college student living in Gainesville. I also needed something with flexible […]
From Pencil To Stylus: Lessons From 65 Years In Advertising By: Douglas White, Chief Operating Officer It’s not the ship, it’s the crew that sails it. Since &Barr opened our doors in 1957, we’ve learned the importance of maintaining relationships and surrounding ourselves with people that are fueled by a passion for doing work that makes […]
By: Rebekah Bouch, Group Account Director The Metaverse. It has certainly become the buzzword of late. Leaving many marketers wondering, what is the Metaverse really? And how can I participate in it? The metaverse is defined as a virtual-reality space in which users can interact with a computer-generated environment and other users. In short, it is […]
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill By: Erin Pagán, VP of Public Relations While most companies have shown their care for social causes and donated time, talent, and treasure over the years, many have missed the opportunity to aggregate their efforts in […]
Marketing During Economic Downturns By: Kim Blaylock, VP of Account Service Over the years, I’ve talked to many clients about marketing and advertising during less-than-ideal economic times. Unfortunately, we’ve had several over the past 20 years, including the 2001 and 2008-9 recessions, and most recently the COVID pandemic of 2020. Now with the great resignation still […]