“We make a living by what we get, but we make a life by what we give.” – Winston Churchill By: Erin Pagán, VP of Public Relations While most companies have shown their care for social causes and donated time, talent, and treasure over the years, many have missed the opportunity to aggregate their efforts in […]
Marketing During Economic Downturns By: Kim Blaylock, VP of Account Service Over the years, I’ve talked to many clients about marketing and advertising during less-than-ideal economic times. Unfortunately, we’ve had several over the past 20 years, including the 2001 and 2008-9 recessions, and most recently the COVID pandemic of 2020. Now with the great resignation still […]
By: Jake Weaver, Assistant Account Executive As of July 1st, 2021, the NCAA ruled that student-athletes were eligible to profit from their own Name, Image, and Likeness (NIL). Instead of penalizing student-athletes for the smallest level of compensation, the NCAA is allowing individuals to capitalize on their brand. This leads to an opportunity within the advertising […]
2022 Brand Refresh: To Adapt Is To Succeed Author’s Note: Some stories aren’t meant to be written by just one person. History certainly hasn’t been. And that’s what this is: you’re reading a piece of history. This is a carefully recorded and caringly reported conversation between colleagues—and friends. It’s a transcript of shared thoughts because that’s […]
By: Janette Estep, Vice President of Finance & Human Resources At &Barr the post Covid world is one of great growth, and like most companies facing the current tight job market we’ve implemented an “all-in” strategy to attract the top talent we’re seeking. Our success significantly relies upon the expertise of the individuals that make up […]
What is blockchain technology? That’s OK if you’re a little fuzzy on the details as there is a lot of confusion about the word blockchain. It’s usually linked to the volatile world of cryptocurrency; but in simple terms, it’s a type of database. A Google Doc is a good way to comprehend blockchain technology. When we share a […]
Happy New Year and welcome to 2022! This is a special year for &Barr as it marks our 65th sapphire anniversary! Stay tuned to learn more about our sapphire anniversary in the coming months as we celebrate this achievement throughout the year. To start things off, keep reading to learn about how important thought leadership […]