By: Kim Blaylock, Vice President of Account Service Since the beginning of the pandemic, one of the most impacted busines verticals has been the travel and tourism industry. With people worried about their safety, consumers have been hesitant to travel, but the industry is finally bouncing back. In fact, according to a recent study conducted by […]
By: Adam Liszewski, Group Account Director To steal a line from Clark Griswold, we are about to embark on the “hap-hap-happiest” time of the year. I’m personally excited for the winter as the cooler weather sets in and we continue to get back to “normal.” As the vaccination rate continues to increase, my hope is that […]
By: Dennis Nikles, VP Media/Analytics It’s a numbers game—so what do we do when we can’t trust the numbers? That’s exactly what happened this past year. Yes, COVID has taken its toll on all of us over the last 19 months. But it’s also helped magnify the shortcomings of the television rating system that is currently […]
By: Brandon Guarro, Strategy & Innovation Specialist With the introduction of so many new streaming services, many traditional TV ad buyers believe that the definition of “TV” has fundamentally changed. However, as advertisers transition to this new way of buying media there have been some notable shortcomings from the streaming companies. According to a recent eMarketer study, […]
As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which started with our leadership team back in July 2020. But pulling our full team back into the office and away from their homes wasn’t an easy decision—the safety of our […]
By: Douglas White, Chief Operating Officer It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up to date on viewing trends, it can help cut some of the guess work out and help drive results for your campaigns. In a recent study […]
By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a user’s permission to track their data across apps or websites owned by other companies. Previously when using apps on your iPhone or iPad, your activity […]