By: Dennis Nikles, VP Media/Analytics It’s a numbers game—so what do we do when we can’t trust the numbers? That’s exactly what happened this past year. Yes, COVID has taken its toll on all of us over the last 19 months. But it’s also helped magnify the shortcomings of the television rating system that is currently […]
By: Brandon Guarro, Strategy & Innovation Specialist With the introduction of so many new streaming services, many traditional TV ad buyers believe that the definition of “TV” has fundamentally changed. However, as advertisers transition to this new way of buying media there have been some notable shortcomings from the streaming companies. According to a recent eMarketer study, […]
As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which started with our leadership team back in July 2020. But pulling our full team back into the office and away from their homes wasn’t an easy decision—the safety of our […]
By: Douglas White, Chief Operating Officer It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up to date on viewing trends, it can help cut some of the guess work out and help drive results for your campaigns. In a recent study […]
By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a user’s permission to track their data across apps or websites owned by other companies. Previously when using apps on your iPhone or iPad, your activity […]
We asked our technology partner, Blacktip, to provide some best practices for hosting secure virtual meetings, here is what they shared. In the last six weeks, our lives have changed in a meaningful way. Many (or most) of us were used to working in a physical office with our team (more affectionately, our work friends). Now, […]
The adage, “What’s old is new again,” couldn’t be more accurate for the outdoor medium. I’ve often heard outdoor was the first advertising vehicle known to man. While historians say the first known billboard was in ancient Egypt, you could say it all actually started in the 1790s, when lithography, a method of printing using […]