In 2019, Google will remain the largest digital ad seller in the world, accounting for 31.1% of worldwide ad spending. As companies look to advertising agencies and professionals to partner with for expertise and skills, digital marketers with a Google Premier Partnership stand out among the herd. Our Google Ads credentials designates &Barr as a trained expert […]
HOW DO YOU REACH CONSUMERS WHEN THEIR ATTENTION SPAN IS SHORTER THAN A GOLDFISH AND THEIR TIME SPENT WITH MEDIA IS SO FRAGMENTED? That is the question I ask myself every day as a marketer and that’s why I love my job – every day brings a new challenge. According to a study from Microsoft, […]
Every brand since the beginning of time has sought to receive great value from their chosen partners and vendors, but it’s not always been easy for businesses to define and measure value. In this post, I seek to provide a few insights gathered over my 20+ year career in sales and marketing to help you […]
Trust me… There’s been a lot of talk in the last few years about transparency in the advertising industry, especially when it comes to finances. We understand the need for it, sure. But, transparency is not synonymous with ethics or morality. Rather, it’s a way of conducting business and managing operations that are often an indication of […]
People-based marketing should be on every advertising and marketing professional’s mind. The ability to identify your consumer across their devices in both the online and offline world is key to understanding and reaching your market with personalized and relevant messaging. It all starts by building and maintaining a healthy CRM list, one that is segmented […]
As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising to better integrate their messaging into the standard, every-day behaviors of the consumers they want to reach. “The best of what I saw in direct-to-consumer advertising this year wasn’t a TV commercial […]
Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a surprise more advertisers have not cut the cord. Over the next four years, the CTV audience is expected to reach more than 204 million – that’s 60% of the US population. Further, while CTV refers […]