Once reserved for multinational organizations and c-suite executives, media training has become essential for businesses of all sizes to successfully sell themselves to their target audiences and media. So, what is media training, when is it necessary, and how is it done? Media training provides spokespersons with the resources they need to communicate their message […]

Most people get home, unwind, maybe even enjoy a glass of wine to ease the stress from work–but not at our house. My partner, Tim Styles, and I run a screen-print shop called Native Screen Print Company out of our garage. A typical day for us usually means we come home from work, make something quick for […]

Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data abuse, coupled with an overall rise in consumer data breaches across industries, raises questions about trust, transparency and ethics in advertising. Over the last decade, […]

Today, students across the nation participated in #NationalWalkoutDay, during which they walked out of their classroom for 17 minutes – each minute representing a Parkland victim who died at the hands of gun violence. It’s been a month since the tragic shooting at Marjory Stoneman Douglas High School in Parkland, FL. Since then, we’ve seen […]

Ask any marketer what the best part of the Super Bowl is, and you are likely to hear “The commercials!” But the real value of the most expensive three hours on television is the fact that thousands of typical, non-advertising obsessed Americans would tell you the same thing. “Oh, I don’t care about the game—I […]

Remember when a company named Blockbuster went out of business simply because it couldn’t keep up with the changing marketplace? Don’t let that be you. Making your website mobile-friendly and fast in 2017 is not a luxury, but a necessity. Facebook, which is the #1 mobile app in the United States for both audience size […]

Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns.