This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, &Barr estimates almost 88%, or $81 billion, of all US digital display dollars will transact programmatically. (Source: eMarketer) But first, let’s start with the basics. WHAT IS PROGRAMMATIC MEDIA BUYING? Programmatic advertising is an automated, technology-driven method of buying, selling or […]
THE CUBAN MOVIE POSTER You have no idea what that is. None. Don’t try and pretend you do because I know you don’t. If you do know what a Cuban movie poster is, then congratulations because you are the first person in my 20+ years as a collector who does. In all that time, when flaccid cocktail party conversations […]
In 2019, Google will remain the largest digital ad seller in the world, accounting for 31.1% of worldwide ad spending. As companies look to advertising agencies and professionals to partner with for expertise and skills, digital marketers with a Google Premier Partnership stand out among the herd. Our Google Ads credentials designates &Barr as a trained expert […]
HOW DO YOU REACH CONSUMERS WHEN THEIR ATTENTION SPAN IS SHORTER THAN A GOLDFISH AND THEIR TIME SPENT WITH MEDIA IS SO FRAGMENTED? That is the question I ask myself every day as a marketer and that’s why I love my job – every day brings a new challenge. According to a study from Microsoft, […]
Every brand since the beginning of time has sought to receive great value from their chosen partners and vendors, but it’s not always been easy for businesses to define and measure value. In this post, I seek to provide a few insights gathered over my 20+ year career in sales and marketing to help you […]
Trust me… There’s been a lot of talk in the last few years about transparency in the advertising industry, especially when it comes to finances. We understand the need for it, sure. But, transparency is not synonymous with ethics or morality. Rather, it’s a way of conducting business and managing operations that are often an indication of […]
People-based marketing should be on every advertising and marketing professional’s mind. The ability to identify your consumer across their devices in both the online and offline world is key to understanding and reaching your market with personalized and relevant messaging. It all starts by building and maintaining a healthy CRM list, one that is segmented […]