Mastering Social Media: Why Engagement Is Essential By: Dominique Pancake, Social Media Strategist Social media isn’t just a one-way broadcast channel—it’s a place to create meaningful connections and foster a sense of community with your audience. At its core, social media was created as a space for people to connect and communicate. Without the “social” aspect, […]

When Simple Moments Capture The World’s Attention By: Grace Midtgard, Social Media Manager “Just make it go viral” is a request social media managers often receive. Unfortunately, it’s not that simple. Oftentimes, it’s the posts with no viral intent that end up living in social media consumers’ brains rent free. Let’s take a trip down memory […]

Gatorade Revives “Is It In You?” Tagline By: Sergio Moises, Growth & Innovation Specialist In the dynamic world of sports drinks, few brands have established an iconic presence, such as Gatorade. Known for its relentless drive to fuel athletes and its innovative approach to hydration, Gatorade is once again making headlines. We are currently witnessing the […]

Capitalizing On Real-Time Moments: The Power Of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing, seizing the moment can often make the difference between a campaign that fizzles out and one that goes viral. Coors Light, in collaboration with their agency, recently demonstrated the power of reactive marketing in […]

The Brand Strategy Behind Flag Football’s Journey To The 2028 Olympics By: Jacob Weaver, Account Executive As we enter the summer of 2024, we also enter a new Olympiad. The 2024 Paris Olympic Games begin in July, but my focus is already set on the 2028 Olympics, which will be held in Los Angeles and […]

Looking At The Trend Of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test of time and continues to captivate audiences worldwide: nostalgic marketing. Harnessing the power of cherished memories and sentimental connections, nostalgic marketing has emerged as a potent tool for brands […]

A Call For Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands willing to reach their target audience through social media platforms. Nevertheless, beneath the perfect feeds and sponsored content, influencer fatigue is on the rise. Traditional ways of influencing consumers are no […]