A Shift In Public Relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication channels between brands and their audiences. As a result, the role of influencers in public relations has become critical, creating new opportunities and challenges for PR professionals. Influencers, […]
Adapting To The Demise Of Third-Party Cookies By: Dianne Smith, SR. Group Media Director Take it from me, in the ever-evolving realm of digital marketing, adaptation is the key to survival. One of the most significant shifts on the horizon is the end of third-party cookies, which will fundamentally alter the way marketers connect with […]
By: Shelby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way to achieve business goals. The plan should amplify your marketing efforts by providing each audience with concise and effective messaging or your organization could be at risk of rowing in the opposite direction of […]
The Power Of Perennial Content By: Grace Midtgard, Social Media Manager & Meg Rosenoff, Senior Copywriter Anyone who’s ever been to the garden center at Home Depot has probably been confused by the words “perennials” and “annuals”? No? Just us? Anyways, perennials are the plants that come back to life year after year. And certain types of social […]
Finding The Right Fit For Your Brand By: Jacob Weaver, Account Executive Some things just go well together, like peanut butter and jelly, or Ironman and Pepper Potts. While watching TV recently, an ad caught my attention that allowed two brands to promote their products effectively together. McDonald’s released an ad focusing on their “As Featured In” […]
The Rise Of Social Commerce By: Rebekah Essick, Group Account Director Think about the last online purchase you made. Where did you first see the product? On what platform did you ultimately buy it? If your answer to either or both of those questions was a social media platform, you participated in social commerce. And you’re […]
Our Look At The Trend Of Happy Ads By: Kimberly Saffran, Sr. Account Executive and Jacqui Garcia, Associate Creative Director It’s impossible to ignore the way the pandemic reshaped our world and shifted how we connect. Living in a “post-pandemic” world has given us a new perspective on what we once took for granted. It’s changed how we […]