&Barr and the Rise of Florida’s Space Coast By: Pete Barr, President & CEO A personal reflection on Brevard County, the space economy, and why &Barr is deepening its commitment to Florida’s east coast. There are some places that simply become part of who you are. For me, Brevard County has always been one of […]
The Kind of Attention Brands Can’t Manufacture By: Sergio Moises, Growth & Innovation Manager I was wrapping up my workday when a coworker asked if I was planning to watch the Artemis II launch. I had completely forgotten about it, but I pulled it up on my phone and let it play in the background […]
The 2026 4A’s Decisions Conference By: Douglas White, Chief Operating Officer I just returned from the 4A’s Decisions conference in Boston, which I attended with Kim Blaylock, our SVP of Account Service & Strategy, and Christian Wojciechowski, our SVP of Creative & Strategy. The conversations there left us excited, challenged, and more certain than ever […]
First Internet Bank Selects &Barr as its Media Agency of Record We are proud to share that First Internet Bank has selected &Barr as its media agency of record. In this role, &Barr will lead integrated media strategy and execution to support the bank’s national growth objectives. Our media team will develop tailored strategies to amplify […]
What the Hannah Montana Reunion Teaches Brands About Nostalgia Marketing By: Morgan Lyons If you grew up watching Disney Channel, the Hannah Montana theme song probably lives somewhere in your brain. Mine came back instantly the second I saw Disney+ was releasing a 20th anniversary special. Like full, muscle-memory nostalgia. And clearly, I’m not the […]
Lessons from the Women Leading the Way at &Barr By: &Barr Leadership Team Every career starts with a moment…the first time you speak up in a meeting, share an idea, or realize your voice matters. During Women’s History Month, we’re celebrating those moments and the women who help create them. At &Barr, supporting women in advertising isn’t just something […]
Margins Over Meaning: What Are We Really Selling? By: Christian Wojciechowski, SVP Creative & Strategy I decided to listen to the Omnicom Q4/FY 2025 earnings call today and hear how they feel the takeover (they might call it a “partnership” although partnerships don’t usually result in over 4,000 layoffs with more to come) is returning what they had hoped. […]