The Kind of Attention Brands Can’t Manufacture By: Sergio Moises, Growth & Innovation Manager I was wrapping up my workday when a coworker asked if I was planning to watch the Artemis II launch. I had completely forgotten about it, but I pulled it up on my phone and let it play in the background […]
The 2026 4A’s Decisions Conference By: Douglas White, Chief Operating Officer I just returned from the 4A’s Decisions conference in Boston, which I attended with Kim Blaylock, our SVP of Account Service & Strategy, and Christian Wojciechowski, our SVP of Creative & Strategy. The conversations there left us excited, challenged, and more certain than ever […]
First Internet Bank Selects &Barr as its Media Agency of Record We are proud to share that First Internet Bank has selected &Barr as its media agency of record. In this role, &Barr will lead integrated media strategy and execution to support the bank’s national growth objectives. Our media team will develop tailored strategies to amplify […]
What the Hannah Montana Reunion Teaches Brands About Nostalgia Marketing By: Morgan Lyons If you grew up watching Disney Channel, the Hannah Montana theme song probably lives somewhere in your brain. Mine came back instantly the second I saw Disney+ was releasing a 20th anniversary special. Like full, muscle-memory nostalgia. And clearly, I’m not the […]
Lessons from the Women Leading the Way at &Barr By: &Barr Leadership Team Every career starts with a moment…the first time you speak up in a meeting, share an idea, or realize your voice matters. During Women’s History Month, we’re celebrating those moments and the women who help create them. At &Barr, supporting women in advertising isn’t just something […]
Margins Over Meaning: What Are We Really Selling? By: Christian Wojciechowski, SVP Creative & Strategy I decided to listen to the Omnicom Q4/FY 2025 earnings call today and hear how they feel the takeover (they might call it a “partnership” although partnerships don’t usually result in over 4,000 layoffs with more to come) is returning what they had hoped. […]
Our Super Bowl LX Ad Recap By: Your &Barr Team Another Super Bowl is in the books, and with it comes a fresh batch of commercials that had just as much riding on them as the teams on the field. For brands, the Big Game remains one of the few moments where the entire country […]