&Barr’s Bold Step Into AI By: Douglas White, Chief Operating Officer Artificial Intelligence (AI) is arguably one of the most impactful technologies of our lifetime. At &Barr, we’ve always been pioneers, seeking out ways to leverage innovation for the benefit of our clients. Recognizing the transformative potential of AI early on, we’ve spent the past […]

Insights From the African Plains By: Kim Blaylock, VP Account Service I recently returned from a two-week safari in Kenya and Tanzania. In Swahili, “safari” means “journey.” While the word is now more associated with the trips taken to observe African animals, the “journey” meaning is very significant as my two weeks were a journey of […]

From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far more than a thousand words. It can shape first impressions, build trust, and foster brand loyalty. A single image has the power to communicate a brand’s personality and core values in an instant. The […]

By: Belle Kinney Winick In the hypercompetitive marketing landscape, microtrends are reshaping how brands communicate with consumers. Emerging quickly and characterized as small shifts in consumer behavior, popular microtrends drive high engagement despite being short-lived in the trend cycle. Let’s explore microtrends and their place in the marketing mix. NAVIGATING MICROTRENDS Microtrends often gain popularity […]