Predictions, Possibilities, a Few Wild Cards, and What to Watch Out For. By: The &Barr Team A new year is on the horizon, and as we close out 2025, &Barr is tossing its champagne glass, Greek wedding style, into the Predictions Yule Log Fire. While we’re all still roasting Pantone’s Color(less) of the Year, still […]
In a World Accelerated by AI, Strategy Remains the Human Advantage By: Kim Blaylock, SVP Account Service & Strategy & Christian Wojciechowski, SVP, Creative & Strategy Last month, we spent a week in New York City immersed in the conversations that are rewriting the rules of marketing – from the 4A’s StratFest to Advertising Week. […]
Everyone loves a good “AI overview,” right? Right?! By: Tyler Davis, Digital Marketing Supervisor You’ve likely seen them pop up in some manner on your web browser or email inbox. They serve to condense and simplify information. To the users, they’re a lifesaver. To those living in-platform managing the ad budget and deciphering data signals, they’re […]
What Brands Can Learn from the Marketing of Taylor Swift By: Morgan Lyons, Account Executive Picture this: a glowing orange aesthetic, cryptic social posts, and fans scouring every frame for hidden clues. Before her album even dropped, Taylor Swift had already orchestrated one of the year’s most effective marketing campaigns. When Taylor Swift releases an […]
&Barr Continues To Invest In Leadership Growth Across Central Florida At &Barr, leadership extends beyond our agency walls and into the community we’re proud to serve. Over the past nine months, our COO Douglas W. White has represented &Barr in Leadership Orlando Class #108, the 50th anniversary class of this respected program. With over seven […]
Space Drives Business By: Kim Blaylock, SVP Account Service & Strategy I’m sitting cross-legged on the cool tan linoleum floor of my Kentucky basement, the faint smell of rain drifting through the half-open window. The dark wood paneling around me fades as my imagination takes over, carrying me far beyond the green trees and bluegrass […]
&Barr is proud to share that our partnership with the Space Coast Office of Tourism has been renewed through 2030! Since 2020, we’ve worked together to showcase the destination’s unique experiences of rocket launches, beaches and family-friendly attractions. As their agency of record, &Barr will continue to provide research, creative, social media, and media and analytics services to drive integrated campaigns that expand the Space Coast’s visibility and inspire new and repeat visitors. We’re proud of the results achieved […]