What Brands Can Learn from the Marketing of Taylor Swift By: Morgan Lyons, Account Executive Picture this: a glowing orange aesthetic, cryptic social posts, and fans scouring every frame for hidden clues. Before her album even dropped, Taylor Swift had already orchestrated one of the year’s most effective marketing campaigns. When Taylor Swift releases an […]
&Barr Continues To Invest In Leadership Growth Across Central Florida At &Barr, leadership extends beyond our agency walls and into the community we’re proud to serve. Over the past nine months, our COO Douglas W. White has represented &Barr in Leadership Orlando Class #108, the 50th anniversary class of this respected program. With over seven […]
Space Drives Business By: Kim Blaylock, SVP Account Service & Strategy I’m sitting cross-legged on the cool tan linoleum floor of my Kentucky basement, the faint smell of rain drifting through the half-open window. The dark wood paneling around me fades as my imagination takes over, carrying me far beyond the green trees and bluegrass […]
&Barr is proud to share that our partnership with the Space Coast Office of Tourism has been renewed through 2030! Since 2020, we’ve worked together to showcase the destination’s unique experiences of rocket launches, beaches and family-friendly attractions. As their agency of record, &Barr will continue to provide research, creative, social media, and media and analytics services to drive integrated campaigns that expand the Space Coast’s visibility and inspire new and repeat visitors. We’re proud of the results achieved […]
A successful rebrand doesn’t happen by accident. By: Kim Blaylock, VP Account Service Jaguar. Google. Walmart. Cracker Barrel. Big names, big moves. Their rebrands over the past year show just how different the outcomes can be. When executed carefully they can reinvigorate a brand and drive growth, but if there are missteps they can backfire […]
Celebrating Ten Years of the Ampersand Through the Voices of Our Team By: The &Barr Team Ten years ago, we made a bold change, evolving our name to symbolize the approach our agency has had from the very beginning. Changing the name from Fry | Hammond | Barr to &Barr, where the ampersand represents our […]
For the second year in a row, &Barr has been recognized among The City Beautiful’s finest, earning the title of Best Advertising Agency and Third-Best Public Relations Agency in Orlando Magazine’s 2025 Best of ORL Readers’ Choice Awards. We’re equally proud to share the spotlight with our incredible Orlando-based clients who were also honored: YMCA […]