James McAndrew

Sr. Director of Media & Analytics

James McAndrew isn’t just about media strategy—he’s about making media magic. As Senior Director of Media and Analytics at &Barr, James leads the charge in crafting media strategies that don’t just reach audiences, they engage them. He’s focused on building best practices, enhancing team expertise across all media channels, and ensuring &Barr’s media efforts drive measurable results for every client. From digital to traditional, data-driven insights to creative media solutions, James is all about optimizing performance and pushing boundaries. With a career spanning top agencies like Crispin Porter Bogusky, LRXD, and Tombras, James has worked on powerhouse brands like Domino’s Pizza, American Airlines, and PGA Tour Superstore, crafting award-winning campaigns that move the needle. His strategic mindset and industry expertise have earned him recognition—including an Effie Award and a semi-finalist nod for Forbes’ 30 Under 30. 

 But his talents don’t stop at media planning. A history buff with a passion for learning, James brings a deep curiosity to his work and personal life. James may be a master of media strategy, but he’s also a master of movement—whether it’s cutting across the tennis court, dropping a hip-hop routine, or skillfully slicing and dicing in the kitchen. And if you’re ever in need of a lifeguard? He’s got you—literally. With 75 rescues under his belt, James knows a thing or two about keeping people afloat, whether in the ocean or the ever-evolving media landscape.