Karina Buitrago

Social Media Manager

Karina Buitrago doesn’t just post content—she builds connections. As Social Media Manager at &Barr, she’s the voice behind the posts, bringing strategy and creativity together to craft organic content that resonates, engages, and delivers results. Whether developing content calendars or analyzing performance metrics, Karina approaches social with equal parts artistry and analytics. 

Her résumé reads like a highlight reel, with experience on brands like Keurig Dr Pepper, Cracker Barrel, Squishmallows, and NFL Sunday Ticket. From content calendars to community management, she’s shaped voices for iconic companies like Digital Media Management and Khoros. After years of working remotely, Karina was ready to trade in her home office for the energy of real-time collaboration. At &Barr, she found the perfect rhythm and the chance to help build a growing social team, contribute creatively, and feel the pulse of a fast-moving agency sealed the deal.  

Outside of the office, Karina is always in motion—whether she’s jetting off to a new travel destination, soaking in the sun at the beach, or vibing with the crowd at her favorite music festival. She believes in balance: Monday might be about performance reports, and Saturday is for passport stamps, playlists, and palm trees.