Will Hornbeck

Integrated Media Planner/Buyer

Whether it’s the perfect media placement, a hidden architectural gem, or the best local bite, Will Hornbeck has a knack for finding the good stuff. It’s that same curiosity and appreciation of artistry that drives his work as an Integrated Media Planner/Buyer at &Barr, where he builds media strategies with equal parts structure, smarts, and substance.

He’s spent time sharpening his skills at Moxe, Dentsu, and Bigeye, managing campaigns for brands like McCormick & Company, WebEx, and American Sugar Refining. Now, he brings that experience to a wide range of &Barr clients, including Florida Virtual School, Space Coast Credit Union, and Space Coast Office of Tourism, keeping media plans sharp, budgets on point, and performance top of mind.

Off the clock, he’s all about preserving what’s timeless, discovering what’s delicious, and keeping things playful (preferably with four strings and a good beat). For Will, his love of culture fuels the way he thinks and works with care, intention, and a constant eye for what makes something special.