Sam Shapiro

Public Relations Assistant Account Executive

The crowd is roaring. The clock is ticking. The tide can turn in seconds. Sam built his career in that environment, inside the arena with the Florida Everblades of the East Coast Hockey League, where he supported public relations, digital marketing, social media, creative services, and event management for the team. In professional hockey, every play matters. Every message does, too. It’s where he learned to think clearly when the noise gets loud. At &Barr, he channels that focus to public relations for clients including Bottleneck Management, Central Florida Public Media, Massey Services, and YMCA of Central Florida. He knows that reputation is built the same way games are won (strategy, timing, and disciplined execution). A devoted follower of combat sports like UFC, Sam appreciates the precision behind every move. Off the clock, you’ll find him on the pickleball court, out on a run, baking from scratch, or curating his vinyl collection. Whether in an arena or behind the scenes, he knows the stakes. And he meets the moment.