Will Sullivan

SR. Group Media Director

Senior Group Media Director Will Sullivan knows a thing or two about going the distance. With a background spanning agency, consulting, and client-side roles, he brings a disciplined, steady-handed approach to media informed by years of work with brands like McDonald’s, Johnston & Murphy, the Atlanta Hawks, ACT Mouthwash, Red Hat, Moe’s, Church’s Chicken, Sonic Drive-In, Swisher, UF Health, and APEX Service Partners. Before joining &Barr, Will held roles at Shepherd, OMD, and Chattem, giving him the kind of broad experience that helps him see both the big picture and the details that keep everything moving.

Will helps lead the &Barr media team the same way he trains — with a cyclist’s discipline and an Ironman’s endurance. Measured, resilient, and focused on the long haul, he brings a quiet consistency to the work, the same mindset that’s carried him across the finish line of two 70.3 Ironman races in the last three years. For Will, strong media leadership is about finding the right pace, staying precise, and knowing how to keep moving brands forward.